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I help product teams understand the behaviors behind their metrics, identify what's blocking adoption and retention, then turn those insights into concrete decisions.
A backlog full of assumptions, a roadmap decided on gut feeling: here's what costs product teams the most.
The dashboard shows the symptom, never the cause. Without the "why", there's no way to fix the right lever.
Approved in a meeting, never tested with real users. Months of dev work for a feature that never takes off.
Everyone has an opinion, no one has the data. The roadmap moves forward on convictions, not observed facts.
A new segment, a new offer: the risk is taken blind, without validating the real need.
Less talk, more product. The goal: every study turns into a decision, not another report.
Churn, activation, pricing, retention: I start from a metric you want to move, and trace it back to the product cause.
New offer, new segment, repositioning: I validate the real need before you invest.
Every study starts from a decision to make, not a method to check off.
What your users do, not what they say they'd do.
Ready to plug into your next sprint, not an audit that sits in a drive.
Real product questions, from diagnosis to decision. Click to read the full case study (in French).
Business goal: reduce churn among high-value players, a direct driver of recurring revenue.
Business goal: anticipate high-value player churn before it's too late to act.
Business goal: turn new customers into regulars from their first week.
Business goal: increase TV rights revenue by making match scheduling more reliable.
A one-off need or ongoing support: I adapt to your pace and your organization.
Depending on the scope and urgency of the study.
1 to 5 days per week, based on your needs.
Cédric de la Chaise, Senior User Researcher, 8 years of experience (Betclic, Café, YC S21). You work directly with me, not with an account manager: every study is run in person, with no subcontracting to juniors.
Understanding your users, validating an idea, exploring a new opportunity, or decoding a complex behavior. Let's talk.
30 minutes to see if it's a good fit. I'll get back to you within 24h to confirm the time slot.
